“There are multitudes of online directories, and plenty will also give free links. The major search engines such as Google and Yahoo add more value to one way links from human edited directories, as they are seen as trusted resources.”
A Business directory is a website or publishes media listing of information which lists all businesses within some group. Businesses can be categorized by :
- business type
Business may be compiled either manually or through automated online search software. The information provided in a business directory will be different. They may include following information:
- Business name
- Telephone numbers
- Type of service
- Products the business provides
- Number of employees
- The service region
- Any professional media associations such as twitter, YouTube Chanel, Facebook Group
- Video Profile
A lot of business directories suggest complimentary listings in addition to the premium options. There are several business directories and some of these have moved over to the internet and away from printed format. Whilst not being search engines, business directories often have a search facility.
“Online Business Directories can receive a bad press, and they vary in quality and content. There is a balance between professional advertising, value for money and quality of service. Business owners are looking for ROI, web traffic, exposure for their business, plus SEO benefits of backlinks.”
There are some companies that use local business owners to help distribute their products and services such as Dish TV. They there is a local Dish Satellite Service Provider that has multiple sites to reach specific groups.